After competing on American Idol and being signed then dropped, by Sony, Miami-born, Cuban American singer-songwriter Sammy Arriaga has fast become one of the most interesting musicians of the Web3 world.  

Whether it's for one show or a whole tour, a support slot presents an important opportunity to introduce an act to potential new fans.

Miley Cyrus has kicked off 2023 in a spectacular fashion, with the controversial release of 'Flowers', a new single that has utilised the internet's rumour mill. 

Using the past year's streaming data, Spotify have developed 16 personalties that summarise individuals' streaming habits, based on four binary attributes. 

As we near the end of another year, TikTok has unveiled Year on TikTok: 2022, truly #ForYou, a look at the content and creators that have trended this year. TikTok's report has taught us some lessons about content consumption trends on the platform. 

This year, we’ve seen Artificial Intelligence (AI) step further into the music industry spotlight. While some AI music marketing campaigns have soared, others have sunk.

Last week, IFPI shared the Engaging with Music Report 2022, which features a collection of data sourced from 44,000 respondents, aged 16-64.

Beyoncé, Sam Smith, Doja Cat, Ed Sheeran, Billie Eilish and Dua Lipa all have a few things in common. Most of those things are outside the scope of this newsletter, so today, we’ll focus on just two of the commonalities. All of these artists have seen viral success on TikTok, and they’ve all gone viral with the help of Zebr.

Halloween has come and gone for another year. As it’s passed, it’s given artists an opportunity to add a festive touch to their marketing approaches. This week, we’re reflecting on the Halloweek just gone, and the artists who have used it to their advantage.

It's no secret that Taylor Swift albums typically arrive alongside intricate release campaigns. The US superstar has made a habit out of sharing cryptic messages, interactive experiences and unique content with her fans during her album rollouts. The release of her latest album 'Midnights' has been no exception.

Pinterest might not be the first platform to come to mind when we say 'music marketing', but that could soon change.

Over the past few months, BeReal has risen to popularity across the globe. On its way up, the app has caused some major waves in the world of social media, for users and platforms alike.