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The Habit Weekly

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Forget The Usual Social Media Platforms, Try These Instead
Forget The Usual Social Media Platforms, Try These Instead

Today, we’re looking at some alternative platforms where artists can grow and connect with their audience.

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Olivia GlikuMay 20, 2021Social Media, Campaigns, Audience, Engagement
Creative Ways To Use Spotify Canvas
Creative Ways To Use Spotify Canvas

Spotify’s Canvases are an ever-evolving marketing tool that we know and love.

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Olivia GlikuMay 13, 2021Social Media, Campaigns, streaming, Algorithms
Do Pre-Save Campaigns Impact Playlisting?
Do Pre-Save Campaigns Impact Playlisting?

This week we decided to dig into what pre-saves really bring to the table, and the misconceptions surrounding them.

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Olivia GlikuMay 6, 2021Social Media, Campaigns, streaming, Algorithms
Making the Most of Video Content
Making the Most of Video Content

It’s no secret that in 2020, video content became a key way for us all to stay connected and it remains a key component of successful music marketing campaigns.

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Olivia GlikuApril 30, 2021Social Media, Campaigns
Brand Partnerships: The Good, the Bad and the Fake
Brand Partnerships: The Good, the Bad and the Fake

With the popularity of short form video steadily on the rise on social media, Instagram’s Reels are a great new way for artists to engage audiences with 30 seconds of filmed content.

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Olivia GlikuApril 22, 2021Advertising, Brand Partnerships
How the Instagram Reels Algorithm Works
How the Instagram Reels Algorithm Works

With the popularity of short form video steadily on the rise on social media, Instagram’s Reels are a great new way for artists to engage audiences with 30 seconds of filmed content.

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Olivia GlikuApril 15, 2021Marketing, Apple, Apps, Advertising
Music Advertisers, Get Prepared for Apple's New Privacy Changes
Music Advertisers, Get Prepared for Apple's New Privacy Changes

Last year, Apple announced that the arrival of iOS 14.5 would offer users the ability to opt out of behaviour tracking by third parties. iOS 14.5 has been reported to be landing later this month, so we decided to take a look at what advertisers can do to prepare.

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Olivia GlikuApril 8, 2021Marketing, Apple, Apps, Advertising
Why Labels Are Releasing Mood EPs
Why Labels Are Releasing Mood EPs

Have you ever made your way through your favourite artist’s Spotify profile and thought you’d found a brand new EP, only to realise it’s packed with already released music from their catalogue? It’s a trend that has picked up momentum over the past year.

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Olivia GlikuMarch 25, 2021Marketing, Streaming, Record Labels
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