Last week, IFPI shared the Engaging with Music Report 2022, which features a collection of data sourced from 44,000 respondents, aged 16-64.
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Beyoncé, Sam Smith, Doja Cat, Ed Sheeran, Billie Eilish and Dua Lipa all have a few things in common. Most of those things are outside the scope of this newsletter, so today, we’ll focus on just two of the commonalities. All of these artists have seen viral success on TikTok, and they’ve all gone viral with the help of Zebr.
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Back in May, we shared the news that Live Nation and Snap were joinig forces to deliver a series of augmented reality (AR) filters for a range of live music events, as part of a multi-year deal.
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It's been just over a year since YouTube Shorts launched globally. So this week, we're reflecting on YouTube Shorts' artist partnerships, and their popularity with music fans.
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This year’s report focuses on Generation Z, exploring how they’re “shaping audio streaming and culture” at large.
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Since there's nothing quite as powerful as getting music in front of more eyes and ears, we're diving in to some of the most creative and controversial ways we’ve seen artists extend their reach.
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Whether they’re live streaming to millions of fans, breaking chart records or rolling out a new campaign, there’s often something fascinating going on in the world of K-Pop supergroup BTS. This week, they’ve piqued our interest as they’ve built the hype for their anthology album ‘Proof’, out today via Big Hit Music.
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In late March, Harry Styles delighted his fans when he announced that his third album, ‘Harry’s House’ would be released on May 20th.
The official announcement was made alongside the release of a short teaser clip, and the album’s art, arriving as part of a themed pre-release campaign. Here’s some of our favourite tactics from the rollout.