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How an Artist Dropped by Sony Made $250k Selling NFTs
How an Artist Dropped by Sony Made $250k Selling NFTs

After competing on American Idol and being signed then dropped, by Sony, Miami-born, Cuban American singer-songwriter Sammy Arriaga has fast become one of the most interesting musicians of the Web3 world.  

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Olivia GlikuFebruary 10, 2023Campaigns, TikTok, Instagram, Merchandise, Live Music, NFTs, Twitter Spaces
Making the Most of a Support Slot
Making the Most of a Support Slot

Whether it's for one show or a whole tour, a support slot presents an important opportunity to introduce an act to potential new fans.

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Olivia GlikuFebruary 2, 2023Campaigns, TikTok, Facebook, Advertising, Instagram, Merchandise, Live Music
 Miley Cyrus' Controversial Marketing Strategy
Miley Cyrus' Controversial Marketing Strategy

Miley Cyrus has kicked off 2023 in a spectacular fashion, with the controversial release of 'Flowers', a new single that has utilised the internet's rumour mill. 

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Olivia GlikuJanuary 27, 2023Campaigns, TikTok
Spotify's Listening Personalities
Spotify's Listening Personalities

Using the past year's streaming data, Spotify have developed 16 personalties that summarise individuals' streaming habits, based on four binary attributes. 

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Olivia GlikuJanuary 20, 2023Campaigns, Trends, Data, Spotify, DSPs
What TikTok Trends Taught Us in 2022
What TikTok Trends Taught Us in 2022

As we near the end of another year, TikTok has unveiled Year on TikTok: 2022, truly #ForYou, a look at the content and creators that have trended this year. TikTok's report has taught us some lessons about content consumption trends on the platform. 

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Olivia GlikuDecember 11, 2022Campaigns, TikTok, Trends
Marketing Artificial Intelligence in Music
Marketing Artificial Intelligence in Music

This year, we’ve seen Artificial Intelligence (AI) step further into the music industry spotlight. While some AI music marketing campaigns have soared, others have sunk.

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Olivia GlikuDecember 4, 2022AI, Campaigns
 Key Takeaways From IFPI's Engaging With Music Report
Key Takeaways From IFPI's Engaging With Music Report

Last week, IFPI shared the Engaging with Music Report 2022, which features a collection of data sourced from 44,000 respondents, aged 16-64.

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Olivia GlikuNovember 25, 2022Social Media, TikTok, Apps, Artist Tools, Reports, streaming
Zebr: The App Creating Viral Hits
Zebr: The App Creating Viral Hits

Beyoncé, Sam Smith, Doja Cat, Ed Sheeran, Billie Eilish and Dua Lipa all have a few things in common. Most of those things are outside the scope of this newsletter, so today, we’ll focus on just two of the commonalities. All of these artists have seen viral success on TikTok, and they’ve all gone viral with the help of Zebr.

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Olivia GlikuNovember 11, 2022Social Media, Campaigns, TikTok, Instagram, Apps, Artist Tools, Par
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