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Before the Award: RÜFÜS DU SOL's 'Alive'
Before the Award: RÜFÜS DU SOL's 'Alive'

As the week of the GRAMMYs has come to an end, we’re reflecting on the promotion of this year’s award-winning releases. First up is RÜFÜS DU SOL.

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Olivia GlikuMay 19, 2022Live Music, GRAMMYs, Campaigns
Before The Award: Arooj Aftab's 'Mohabbat'
Before The Award: Arooj Aftab's 'Mohabbat'

Earlier this month, the 64th annual GRAMMY saw Arooj Aftab win the Best Global Music Performance award for her single ‘Mohabbat’ - making her the first Pakistani artist to win a GRAMMY. After was also the first winner of the new category, and the first Pakistani woman to be nominated for a GRAMMY.

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Olivia GlikuMay 19, 2022Live Music, GRAMMYs, Campaigns
 A Look At Royal
A Look At Royal

Music NFT platform Royal is offering music lovers a new way to invest in their favourite artists, by allowing fans to own a portion of their releases.

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Olivia GlikuMay 19, 2022NFTs, Platforms
AR and the Changing Face of Live Music
AR and the Changing Face of Live Music

Throughout the pandemic, while we were stuck inside, AR flourished, doing its best to remind us of the traditional music events we knew and loved. Flash forward to 2022, and we're starting to see how AR will hold its place in the world of on-ground, in-person live events.

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Olivia GlikuMay 13, 2022Campaigns, Platforms, Augmented Reality, AR, Festivals, Snapchat
Making Matches: Music Discovery Inspired By Dating Apps
Making Matches: Music Discovery Inspired By Dating Apps

This week, we're looking at the platforms connecting music lovers and artists, through the power of swiping.

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Olivia GlikuApril 21, 2022Apps, Music Discovery, Live Music
Streaming Euphoria: An Influential Soundtrack
Streaming Euphoria: An Influential Soundtrack

Alongside its glistening visuals and controversial storylines, Euphoria’s soundtrack has become one of the show's defining features.

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Olivia GlikuMarch 11, 2022Television, streaming, Soundtracks, Sync
A Look At Audience Republic
A Look At Audience Republic

Last year we saw plenty of artists jumping on the fast food bandwagon. From Travis Scott, to Megan Thee Stallion, Saweetie and Mariah Carey - musicians in the US were linking their names to some of the country's most loved franchises.

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Olivia GlikuMarch 11, 2022Campaigns, Platforms, Live Music
The Deal With Peking Duk's KFC Meal
The Deal With Peking Duk's KFC Meal

Last year we saw plenty of artists jumping on the fast food bandwagon. From Travis Scott, to Megan Thee Stallion, Saweetie and Mariah Carey - musicians in the US were linking their names to some of the country's most loved franchises.

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Olivia GlikuFebruary 17, 2022Campaigns, Collaboration, Food, Brand Partnerships
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