Artists Who’ve Embraced The Power Of Apps

Each day, we open our phones and access a multitude of apps. Some for fun, some for convenience and some out of necessity. The past decade has seen a boom in the world of apps, with design capabilities improving and our overall time spent on apps increasing. This week, we’re taking a look at some of the best executed mobile phone apps from musicians.

Racing With The Wombats

To promote their latest single ‘This Car Drives All By Itself’, The Wombats have shared their own phone game. In The Wombats: Official Game, players can choose to race to The Wombats concert as Murph, Dan or Tord. There’s a number of locations to race in too, with seperate maps for Sydney, Egypt, Tokyo, Liverpool and more.

The gameplay itself is of course soundtracked by ‘This Car Drives All By Itself’, while the games menu screens treat players to a remix of ‘If You Ever Leave I’m Coming With You’.

Björk’s Cosmic Exploration

Björk’s ‘Biophilia’ app wasn’t just one app, it was 10 apps within one, designed to explore the relationship between musical structures and natural phenomena.

By navigating the constellation-themed menu, users can dive into the fascinating world created for the album. It features each of the albums tracks, and extras like visuals, games and animations. There's even audio from David Attenborough that explains the app itself. The project really upped the ante by creating a whole world of ‘Biophilia’.

Coexisting With The xx

The xx’s album ‘Coexist’ was partnered by an app that offered fans the opportunity to play around with interactive artwork and enjoy exclusive visualisers. The app also acted as a home base for fans, directing them to links to merch and shows. To add a personal touch, the band also posted messages to the app to further connect with users.

While phone apps might not suit every artist’s campaign, when carefully considered and curated, they can become a meaningful way to further a release narrative, and to engage with fans.

The Habit Weekly

Social Media, TikTok, Apps, Artist Tools, Reports, streaming

Key Takeaways From IFPI's Engaging With Music Report

Social Media, TikTok, Apps, Artist Tools, Reports, streaming

Last week, IFPI shared the Engaging with Music Report 2022, which features a collection of data sourced from 44,000 respondents, aged 16-64.

Social Media, TikTok, Apps, Artist Tools, Reports, streaming

Social Media, Campaigns, TikTok, Instagram, Apps, Artist Tools, Par

Zebr: The App Creating Viral Hits

Social Media, Campaigns, TikTok, Instagram, Apps, Artist Tools, Par

Beyoncé, Sam Smith, Doja Cat, Ed Sheeran, Billie Eilish and Dua Lipa all have a few things in common. Most of those things are outside the scope of this newsletter, so today, we’ll focus on just two of the commonalities. All of these artists have seen viral success on TikTok, and they’ve all gone viral with the help of Zebr.

Social Media, Campaigns, TikTok, Instagram, Apps, Artist Tools, Par

Campaigns, Platforms, Content, Partnerships, Apps, AR, Augmented Reality, Social Media

How Snap and Live Nation Are Bringing AR to Live Music

Campaigns, Platforms, Content, Partnerships, Apps, AR, Augmented Reality, Social Media

Back in May, we shared the news that Live Nation and Snap were joinig forces to deliver a series of augmented reality (AR) filters for a range of live music events, as part of a multi-year deal.

Campaigns, Platforms, Content, Partnerships, Apps, AR, Augmented Reality, Social Media

Campaigns, Platforms, Content, Partnerships, Apps, YouTube, DSPs, YouTube Shorts

Artists Utilising YouTube Shorts

Campaigns, Platforms, Content, Partnerships, Apps, YouTube, DSPs, YouTube Shorts

It's been just over a year since YouTube Shorts launched globally. So this week, we're reflecting on YouTube Shorts' artist partnerships, and their popularity with music fans.

Campaigns, Platforms, Content, Partnerships, Apps, YouTube, DSPs, YouTube Shorts

Platforms, Apps, Campaigns, DSPs, streaming, Trends

Key Takeaways From Spotify's Culture Next Report

Platforms, Apps, Campaigns, DSPs, streaming, Trends

This year’s report focuses on Generation Z, exploring how they’re “shaping audio streaming and culture” at large.

Platforms, Apps, Campaigns, DSPs, streaming, Trends

Platforms, Apps, Campaigns, DSPs

Extending Artists' Reach

Platforms, Apps, Campaigns, DSPs

Since there's nothing quite as powerful as getting music in front of more eyes and ears, we're diving in to some of the most creative and controversial ways we’ve seen artists extend their reach.

Platforms, Apps, Campaigns, DSPs

How DSPs are backing BTS' new album

Platforms, Apps, Campaigns, DSPs

Whether they’re live streaming to millions of fans, breaking chart records or rolling out a new campaign, there’s often something fascinating going on in the world of K-Pop supergroup BTS. This week, they’ve piqued our interest as they’ve built the hype for their anthology album ‘Proof’, out today via Big Hit Music.

Platforms, Apps, Campaigns, DSPs

Platforms, Apps, Campaigns

Promoting 'Harry's House'

Platforms, Apps, Campaigns

In late March, Harry Styles delighted his fans when he announced that his third album, ‘Harry’s House’ would be released on May 20th.
The official announcement was made alongside the release of a short teaser clip, and the album’s art, arriving as part of a themed pre-release campaign. Here’s some of our favourite tactics from the rollout.

Platforms, Apps, Campaigns

Artists Who’ve Embraced The Power Of Apps

Platforms, Apps, Campaigns

]Each day, we open our phones and access a multitude of apps. Some for fun, some for convenience and some out of necessity. The past decade has seen a boom in the world of apps, with design capabilities improving and our overall time spent on apps increasing. This week, we’re taking a look at some of the best executed mobile phone apps from musicians.

Platforms, Apps, Campaigns