It’s been over a week since the last of Splendour’s punters departed the festival grounds. Today we're looking at how the event has influenced streaming data across Australia, thanks to Chartmetric.
Read MoreThere’s something undeniably appealing about pop-up promotions. They offer artists the chance to deliver a slice of their world to their fans, while harnessing the power of scarcity marketing. Fans get to take part in exclusive experiences where they can score limited edition march, meet with other fans and in some cases, the artists they know and love. Here’s some of our favourite pop-up experiences from artists.
Read MoreThere's just one week to go before electronic duo ODESZA release their next album 'The Last Goodbye' via Foreign Family Collective / Ninja Tune. Over the past few months, ODESZA have rolled out more than just singles and social media posts to keep their fans on their toes ahead of the release.
Read MoreIf you’re anything like us, you spent last weekend tucked away, indulging in Stranger Things, Season 4 Volume 2. The Netflix series has blossomed into a cultural phenomenon over the past six years, and the rollout of its fourth season has significantly influenced the way its fans stream music.
Read MoreThis year’s report focuses on Generation Z, exploring how they’re “shaping audio streaming and culture” at large.
Read MoreSince there's nothing quite as powerful as getting music in front of more eyes and ears, we're diving in to some of the most creative and controversial ways we’ve seen artists extend their reach.
Read MoreWhether they’re live streaming to millions of fans, breaking chart records or rolling out a new campaign, there’s often something fascinating going on in the world of K-Pop supergroup BTS. This week, they’ve piqued our interest as they’ve built the hype for their anthology album ‘Proof’, out today via Big Hit Music.
Read MoreIn late March, Harry Styles delighted his fans when he announced that his third album, ‘Harry’s House’ would be released on May 20th.
The official announcement was made alongside the release of a short teaser clip, and the album’s art, arriving as part of a themed pre-release campaign. Here’s some of our favourite tactics from the rollout.