Posts tagged Campaigns
The Power of Pop-Up Promotions

There’s something undeniably appealing about pop-up promotions. They offer artists the chance to deliver a slice of their world to their fans, while harnessing the power of scarcity marketing. Fans get to take part in exclusive experiences where they can score limited edition march, meet with other fans and in some cases, the artists they know and love. Here’s some of our favourite pop-up experiences from artists.

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How DSPs are backing BTS' new album

Whether they’re live streaming to millions of fans, breaking chart records or rolling out a new campaign, there’s often something fascinating going on in the world of K-Pop supergroup BTS. This week, they’ve piqued our interest as they’ve built the hype for their anthology album ‘Proof’, out today via Big Hit Music.

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