It's no secret that Taylor Swift albums typically arrive alongside intricate release campaigns. The US superstar has made a habit out of sharing cryptic messages, interactive experiences and unique content with her fans during her album rollouts. The release of her latest album 'Midnights' has been no exception.
Read MoreEach year we see certain releases find their way back into the spotlight. Often, what they have in common is a reference to a point in time - whether it's a season-inspired release, or a track named after a specific month.
Read MoreVinyl records have been a hot topic at The Habit Weekly office as of late. Over the course of the last few years, we've seen music lovers worldwide continue to invest in their collections, as the vinyl resurgence has charged on. Two particularly inventive releases have piqued our interest this week, and they've provided a glimpse into the potential future of vinyl records and their purpose.
Read MoreBack in May, we shared the news that Live Nation and Snap were joinig forces to deliver a series of augmented reality (AR) filters for a range of live music events, as part of a multi-year deal.
Read MoreIt's been just over a year since YouTube Shorts launched globally. So this week, we're reflecting on YouTube Shorts' artist partnerships, and their popularity with music fans.
Read MoreWe're often telling artists that content is a key component to any successful campaign. In a market where DSP and brand partnerships, high tech visuals and large-scale activations are so widely celebrated, we think it's still important to take a moment to highlight how artists can create meaningful content, with limited resources. Here’s some simple, yet effective content that caught The Habit Weekly's eye lately.
Read MoreThe Bandsintown Fan Management Suite is set to help artists connect with their fans, for free. As the platform stresses the importance of first party data, it's offering users new ways to seize control of their marketing campaigns.
Read MoreFor some artists, the experience of releasing new music is elevated when partnered with the release of stems - audio files that break down songs into individual tracks.
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